International advertising major Saatchi and Saatchi has secured the marketing rights for Indian cricketer Sachin Tendulkar for 40 million dollars. Iconix, the newly-formed marketing branch of Saatchi, signed Tendulkar, one of the sportâ€™s leading batsmen, after his 10-year contract with the US-based WorldTel expired last year. â€œItâ€™s great to have a legend like Sachin as the first client of Iconix,â€ said V. Shantakumar, the chief executive officer and managing director of Saatchiâ€™s Indian operations. â€œSachin is more than just a cricket player. Heâ€™s a role model for young and old India,â€ Shanthakumar said. â€œHeâ€™s still the nationâ€™s youth icon and heâ€™s still considered by cricket pundits as the worldâ€™s best batsman. The value he commands comes from the respect and love people feel for him,â€ he added. Shanthakumar declined to confirm media speculation that the three-year deal was worth 1.8 billion rupees (40 million dollars). â€œThe amount mentioned is a nice sum, but I am not going to say more,â€ he said. The 33-year-old, whose fitness will be assessed next week, may be available for the four Test matches against the West Indies starting on June 2. The Mumbai star was delighted to be associated with his new agents.
Source:The NewsMore on:Sachin Tendulkar
Technorati Tags: Saatchi, Tendulkar
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Post InfoThis entry was posted on Monday, May 8th, 2006 and is filed under General.
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