A year ago the Indian cricket board experimented their new style of marketing of the Indian team here at the Zayed International Stadium during a two-match India-Pakistan series.
Through that system they just paid the hosts agreed amount and were responsible for most of other aspects. Abu Dhabi will now see another new beginning as the organisers are seeking to stage matches without India and much rests on the success of the ongoing three-match series between Sri Lanka and Pakistan.
Sanjay Lal, the tournament director, feels this event will open up a series of options for such bilateral and multi-team events in the region. “It has been a fantastic opening here for both us and the Abu Dhabi Cricket Club,” Sanjay expressed. “Earlier, we used to rely too much on India for support. Even now they are an important team for us. But such events like one here will motivate us to organise more such events in the region,” he explained.
“We know it is the money game and know how to play. For the series when India played South Africa and Pakistan, none of us bid as the base price fixed by the Indian board of $2.4 million was too high for four games,” he continued.
“It takes time to get returns on such huge investments so such events are more attractive for us. It may take few years but it will sure take off. Yes, we did have some problems marketing this event as it comes too close after the World Cup and most companies invested. Failure of India and Pakistan also meant no returns and many have exhausted their advertising budgets,” he added.
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Post InfoThis entry was posted on Monday, May 21st, 2007 and is filed under Cricket.
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